Ozweego Digital Poster & Banner

A digital poster and banner created for Footasylum's Summer campaign.


Following a hypothetical brief to promote the Ozweego for Footasylum's Summer 2022 campaign as part of an interview process for a junior creative role, I conceptualised a digital poster and website banner.

I used my research and knowledge of current and predicted styles and trends to inform my design and layout. From textures down to the hook line, colour scheme and model photography to create an aesthetically engaging and captivating digital poster that aligns with Footasylum and the Ozweego franchise.

Alongside my designs, I also created an in-depth powerpoint deck going into detail about my design choices and explanations referring to trends across the fashion and design space.